Yepaa
Brand description
Services Realized
Challenge
Creating the Yepaa brand identity presented several major challenges. The aim was to stand out in a very competitive surfwear and skatewear world, while embodying eco-responsible and community values. It was necessary to balance the vintage aesthetics of the 70s, environmental commitment and product innovation, while meeting the expectations of a conscious customer base and staying true to the surf and skate spirit.
The main challenge was to create a unique visual identity that reflected the brand's commitment to the oceans and a positive lifestyle. Yepaa seeks to establish an ethical and sustainable production model, and develop transparent communication to unite a community around its vision of responsible and inspiring fashion.
The main challenge was to create a unique visual identity that reflected the brand's commitment to the oceans and a positive lifestyle. Yepaa seeks to establish an ethical and sustainable production model, and develop transparent communication to unite a community around its vision of responsible and inspiring fashion.
Brand strategy
For Yepaa, we developed a brand strategy focused on the positive spirit and lifestyle of surf culture. With a slogan “Official supplier of positive vibes” that captures the essence of the brand, sharing the joy and positive energy associated with surfing and skateboarding.
The slogan “An art of ride your life” goes further, positioning Yepaa not only as a clothing brand, but as a lifestyle. This holistic approach combines style with a state of mind, encouraging everyone to live their passion to the fullest and express their creativity through the “wrinkle,” whether literal or metaphorical.
The slogan “An art of ride your life” goes further, positioning Yepaa not only as a clothing brand, but as a lifestyle. This holistic approach combines style with a state of mind, encouraging everyone to live their passion to the fullest and express their creativity through the “wrinkle,” whether literal or metaphorical.
Brand identity
Based on this brand philosophy, the studio created a comprehensive visual identity. At the heart of it is the “Wave of Yepaa! '” logo a symbol that embodies the mission of preserving the oceans and the community spirit. of the brand. This logo represents a stylized wave, formed by multiple elements that come together, symbolizing its community that comes together to form a powerful force, like the ocean. The fluid and dynamic lines evoke the movement of the waves, while the overall shape suggests an ascent, reflecting our commitment to rise to protect our beloved element.
The challenge here was therefore to highlight the positive vibes of the brand, to make them shine through at first glance. With in particular the choice of a vibrant main color: orange.
It perfectly represents the joy and the feeling of pleasure and well-being that we feel in contact with the ocean and our riding practices. It is indeed the color of positivity and sociability. Intense, but not extreme, orange reconciles, harmonizes, and comforts the heart and mind.
It perfectly represents the joy and the feeling of pleasure and well-being that we feel in contact with the ocean and our riding practices. It is indeed the color of positivity and sociability. Intense, but not extreme, orange reconciles, harmonizes, and comforts the heart and mind.
Brand Expression
The expression of the Yepaa brand goes beyond a simple clothing style to embody a true art of living. Through its colorful vintage aesthetic and patterns inspired by surf and skate culture, Yepaa communicates values of freedom, audacity and respect for the environment.
The brand uses vibrant visual language and positive messages to inspire its community to fully live out their passions while maintaining the oceans. Each Yepaa piece tells a story, that of a conscious and committed lifestyle, where style meets sustainability. This unique expression allows Yepaa to differentiate itself by creating a strong emotional connection with its customers, inviting them to be part of a larger movement of positive change through their clothing choices.
The brand uses vibrant visual language and positive messages to inspire its community to fully live out their passions while maintaining the oceans. Each Yepaa piece tells a story, that of a conscious and committed lifestyle, where style meets sustainability. This unique expression allows Yepaa to differentiate itself by creating a strong emotional connection with its customers, inviting them to be part of a larger movement of positive change through their clothing choices.
Follow the sun
A collection that invites us to live in harmony with the nature surrounding us, immersing us in the emotion of our beloved summer nights, where life is good on the road to adventure, day after day, sunrise after sunrise, sunset after sunset. A collection for all our lovers of these golden moments that we never tire of sharing.
Rhythm of waves
A collection that draws its inspiration from the majesty of the ocean and the constant movement of waves. The goal here was to capture the spirit of freedom and serenity one feels when being carried by the waves.
Which are much more than a simple natural phenomenon. They represent the ebb and flow of life, the ups and downs we all face. They remind us that nothing is permanent and everything is in perpetual motion.
We are in search of balance in our lives, where we cannot control the arrival of waves, but we can learn to surf them. They may carry us in directions different from those we had envisioned, but ultimately, they will lead us exactly where we need to be.
Which are much more than a simple natural phenomenon. They represent the ebb and flow of life, the ups and downs we all face. They remind us that nothing is permanent and everything is in perpetual motion.
We are in search of balance in our lives, where we cannot control the arrival of waves, but we can learn to surf them. They may carry us in directions different from those we had envisioned, but ultimately, they will lead us exactly where we need to be.
All we need is love and ride
Une collection célébrant la passion de l’aventure. Inspirée de nos pratiques surf et skate, la collection célèbre le lien forgé par la poursuite de la liberté et de l’amour de la ride.
Et rien de mieux qu’une rose pour exprimer la passion. Symbole de beauté par excellence. Mais aussi de raffinement, d'attention, d’élégance, de respect, de fougue et de désir pour nos pratiques adorées.
Et rien de mieux qu’une rose pour exprimer la passion. Symbole de beauté par excellence. Mais aussi de raffinement, d'attention, d’élégance, de respect, de fougue et de désir pour nos pratiques adorées.
Product design
For Yepaa, we created a consistent brand experience from digital to physical; the website reflects the vintage and colorful spirit of the brand, while social networks capture the essence of surf and skate culture. Physical products, especially clothing, embody values: sustainability, creativity, and ocean preservation. Each element is designed to immerse the customer in the Yepaa universe.
The final word
“When I look at Yepaa, I see much more than a brand. I see a movement, a community united by a love of the ocean and the desire to live to the fullest. Each creation is an expression of our passion and commitment to a sustainable future. This visual identity now gives us the means to express this vision.”
Dimitri Blanchard, Founder of Yepaa
Dimitri Blanchard, Founder of Yepaa